If you’ve ever witnessed a technically competent presentation and wondered why you were still not convinced, the reason may involve enthusiasm – a lack of it or perhaps even overkill. You have probably in your lifetime bought something you didn’t need, purely because you were persuaded at the time that it was a good idea. What persuaded you? Logic? Unlikely in this instance. It is more probable that the enthusiasm of the salesperson hooked you. Enthusiasm is a vital presentation tool, particularly when it is authentic and not overdone. It comes across best when the presenter is convinced of the benefits of the product and has a true belief in the results it will produce. One senses an almost tangible excitement! Best application? Know your stuff, and have a clear idea how you are going to put this exciting message across and deliver your message with passion. You’ll be irresistable!