The most important tool you can give yourself for pulling off a successful meeting or presentation is trust in your own ability grounded in self belief. In some, this happens quickly, in others it takes a little longer. But through patience, practice and perseverance this advantage is available to every one of us. The tragedy is that so many give up without giving themselves a sporting chance. In truth the more you keep at it the easier it becomes. As confidence grows, you can challenge yourself to get better – try new things! Watch other presenters critically, identifying the things you liked and things you didn’t – what was convincing and whther or not you trustthis person enough to buy from them. As your skills builds and your confidence increases, so will your self belief. When you stand up to deliver a presentation with no doubt about your ability to be compelling, your audience will feel the same.