Ask any successful speaker or presenter and she will confirm that the importance of getting the attention of the audience from the outset is immeasurable. This is often achieved by using humour. Others like to get involvement from their audience immediately. Both methods can be very powerful if used well, but how about this one: Make a strong headline opening statement. For instance, what if Norman Vincent Peale had started a talk in 1952, a mere 7 years after the closure of World War 2 by saying. “Imagine a Europe in 50 years time with one single currency and virtually no borders?”
Nothing like a strong headline opening statement to rivet your audience.